$1.4M in Six Months. From Zero Digital Presence.
How a $30M precision manufacturer stopped depending on referrals and built a growth engine that holds.
Strong product. No system.
A precision manufacturer producing bespoke metal and plastic components for automotive, aerospace, and rail. ISO certified, customer-audited, and one of the few shops that handles both metal and plastic production under one roof. Revenue north of $30M. Earned reputation.
One problem: growth relied entirely on referrals. When a lead came in, they sent one email. Then silence. Over 70 past customers hadn't placed an order in more than a year. A key competitor was losing ground — market share was available. None of it was reachable without a system to capture and convert it.
We started by understanding how the business actually wins — not the brochure version. The real one. What we found changed everything: the strongest sales conversations weren't happening with purchasing. They were happening with engineers. Technical buyers who care about material specs, adhesive performance, and compliance. Price was secondary. Confidence and capability were not.
That shaped the entire approach: not a wide net, but a focused one. Build visibility with the right audience, create clear paths for qualified inquiries, and give the team the structure to follow through consistently.
Search visibility
A full site audit uncovered critical issues — missing meta descriptions, a blank homepage H1, pages blocked from indexing. We corrected the technical gaps and built a keyword strategy around niche industrial terms aligned to how buyers actually search.
LinkedIn authority
LinkedIn became the trust channel. We built content around material science, industry-specific applications, and the technical depth engineers care about. Within months, the audience had shifted toward the right buyers.
Programmatic display
We placed the brand directly in front of industrial buyers across trade publications and industry-specific platforms. Geo-targeting was precise. Blocklists were actively managed. Visibility without waste.
Email re-engagement
For the first time, the business had a system to stay in front of people — re-engaging dormant accounts, nurturing new leads, maintaining continuity. Not dependent on memory. Built into process.
CRM and follow-through
We didn't just recommend a CRM. We implemented it, built SOPs, recorded training, and worked directly with the team to establish a real follow-up cadence. Because generating leads without follow-through doesn't create growth.
What we delivered
Full technical SEO audit and rebuild
Industrial keyword strategy and content aligned to engineering buyers
LinkedIn authority content program
Programmatic display across trade publications
Email system for re-engagement and lead nurture
CRM implementation with SOPs, team training, and follow-up cadence
The Outcome
We didn't run campaigns. We built a system.
We didn't operate as an external vendor. We worked inside the business — in meetings, with commercial teams, alongside operations. Strategy, technology, and execution aligned into one working system.
Growth didn't come from more activity. It came from structure, alignment, and follow-through. Now it runs on a system that holds.