Get Watchdog and put a leash on website misbehavior.
Your website may look great but it's one bad update away from a fire drill. Say bye to revenue-busting site downtime on a random Saturday morning. Watchdog keeps your site fast, secure, and always on its best behavior. Get started with a free site checklist.
For teams who want hands-off 24/7 website care.
Watchdog is for businesses that can't afford a feral website with broken forms, bad data, or downtime. If your site is a revenue engine that supports operations, spans multiple locations, departments, or stakeholders . . . Watchdog was built for you.
We sell custom gifts and awards nationwide, making our site an essential part of our business. Firedog has had our backs all along the way for a range of services - from theme server updates to code fixes, SEO management, and hosting. All from a friendly team with a fast response time whenever an issue with the site popped up!
- Jim Goss
Your site is a revenue engine that supports operations — not just marketing
Your site feeds leadership reports, audits, or board updates
Your site spans multiple locations, departments, or stakeholders
You can't afford broken forms, bad data, or surprise downtime
Is your site ready for Watchdog?
Watchdog is a website maintenance plan, not a repair service. If your site has slow load times, broken forms, or tracking gaps, those problems don't disappear with a maintenance plan like Watchdog. They must be addressed first with our free site checklist.
Our free site checklist is a full technical review. It looks at the same signals your online visitors experience every day. What we find determines the fastest path to getting you Watchdog:
Your site's in good shape?
Then you're ready to enroll in Watchdog immediately.
Your site needs work first?
We'll scope a Borzoi performance sprint — a one-time fix that brings your site up to baseline. Once it's running clean, Watchdog keeps your site performing at its best and reliably fetching those leads for you.
The site checklist is free and takes 15 minutes.
You'll know exactly where your site stands and what it needs before spending a dollar.
Start with a Free Site ChecklistFast. Secure. Always on. That's a well-behaved website.
Once your site is at baseline, Watchdog takes over monitoring, maintaining, and protecting it so performance never slips.
No more guessing why the numbers look off, or waiting for something to break to find out it's broken. Watchdog tracks your site's speed, analytics trends, and performance scores, and reports back on a regular cadence so you're never in the dark.
No more holding your breath every time something updates. WordPress core, theme, and plugin updates run monthly and are tested on staging first, so your live site never pays the price.
Small problems get caught before they become a crisis. 24/7 uptime monitoring, malware scanning, auto-renewing SSL, and regular form and email deliverability checks.
Fast, knowledgeable help right when you need it. Priority response from a team that already knows your site. No ticket queue. No starting from scratch.
Four steps to a site that never misbehaves.
We run a full technical review — performance scores, security, uptime, forms, and tracking. You get a clear picture of where your site stands and what it needs.
If the checklist turns up issues, we scope a one-time Borzoi sprint to bring your site up to baseline.
Once your site is performing the way it should, you pick the Watchdog plan that fits. We set up monitoring, run your baseline check, and get everything live.
Updates, monitoring, reporting, and priority support run in the background so you don't have to think about it. What's included scales with your plan.
One plan for every stage of growth.
All plans start with a free site checklist. If your site needs a Borzoi performance sprint before enrollment, we'll scope it.
- Google Cloud C2 infrastructure - fastest CPU class for WordPress
- Global CDN with 260+ edge locations - up to 40% faster load times globally
- Daily automated backups retained for 30 days - geo-redundant storage
- Enterprise-grade firewall with DDoS detection & mitigation
- Malware scanning every 24 hours
- Free SSL certificate with auto-renewal
- Uptime monitoring every 2 minutes from multiple global locations
- Plugin, core, and theme updates when available
- Monthly Light QA - update verification & visual scan
- Monthly uptime & security summary
- Email support for hosting-related issues
- Additional work billed at $135/hour
- Includes all Tier 1 features
- Monthly QA on staging environment before deployment to live site
- Visual regression testing during core, theme, and plugin updates
- 2 hours of included support - content edits, admin help, plugin config
- Quarterly performance report - PageSpeed Insights & Analytics review
- Forms & SMTP/email deliverability check
- Priority response - acknowledgement within 1 business hour during support hours
- Includes all Tier 2 features
- 3 hours of included support - content, fixes, optimization
- Monthly performance dashboard - DebugBear & Analytics
- Annual technical audit + optimization sprint
- Optional public uptime & performance status page
- Priority support queue for all requests
“It takes a special group of people to balance exceptional knowledge and the ability to solve problems collaboratively and simply. That's what I've experienced with the folks at Firedog. Some years after they created a beautiful site for us, we experienced challenges with a third-party host. Firedog's responsiveness and attention to detail were evident from the moment I reached out to them.”
“We turned to Firedog when our small firm needed to get serious about our website and social media efforts. To say that we were pleased is an understatement. They were always willing to pick up the slack and help us hit deadlines. Our website traffic increased significantly as well as our visibility on LinkedIn and other social media platforms.”
“Their work was thorough, timely, transparent, and budget-conscious. I'm glad we hired communication professionals instead of going it alone, and that we chose Firedog. The end product and the process were much better and less stressful for it.”
“The Firedog team is highly creative, amazingly responsive, excellent at problem-solving, and an absolute pleasure to work with. I highly recommend Firedog.”
Get a well-trained website that listens the first time.
Load fast, stay secure, leave errors alone.
No more mystery downtime or discovering issues after they've cost you leads. Watchdog is 1 plan with 1 dedicated support team and 0 website emergencies for as low as $179 per month. Get started today with a free site checklist.