Tech vendors build it. Then they leave. We stay like good doggies.
When you're left owning a system nobody documented, maintained by whoever's available, held together by workarounds your team invented, that's not a system. That's a torture chamber.
Firedog doesn't leave you holding the bag. We stay. We've been building and maintaining complex web systems and martech integrations since 1998. And accountability isn't something we offer as an upgrade. It's how we work.
Job listings, community content, and resources scattered across platforms, spreadsheets, and manual processes. Users couldn't find anything. The team couldn't keep up.
Firedog rebuilt the entire platform. Real-time data pipelines. Unified WordPress. Secure member profiles, messaging, and video — all in one place.
The site now updates itself. The community has grown to 600,000+.
A statewide site that had grown too complicated to manage. Multiple databases publishing separately. Staff without consistent access. Patrons who couldn't find what they needed.
Firedog rebuilt it around how visitors actually search — connecting databases, introducing single sign-on, and giving every department a structured way to manage content.
One unified platform. Statewide. Staff confident. Patrons finding what they need.
From day one, Firedog guided us through every step, from big-picture strategy to the smallest details. Their expertise, dedication, and above-and-beyond support made the entire process seamless, culminating in a flawless launch.
NJ State Library
Statewide library system
It takes a special group of people to balance exceptional knowledge and the ability to solve problems collaboratively and simply. The difference between ordinary and extraordinary is that little extra. Firedog has that little extra.
Ryan Rivas
Senior Library Assistant, Lucius Beebe Memorial Library
Their attention to detail and dedication to ensuring everything was just right was truly impressive. Our new site has significantly enhanced our online presence and demonstrates who we are.
Shawn C.
Windhill + Co.
Website Design & Development
Great design scores. Zero leads. Nobody accountable.
The Problem
We spent years on the client side watching beautiful websites fail quietly. The site looks impressive. The leads don't come. And the agency that built it has moved on.
What We Do
We build differently. Every structural decision is tied directly to whether it moves a prospect forward. If it doesn't convert, we already know before you do — and we're fixing it.
From custom WordPress builds and headless architectures to full front-end frameworks in React and Vue, we build for performance, accessibility, and scale — not just aesthetics.
CMS Platforms
Opening an IT ticket to change a headline isn't a workflow. It's a hostage situation.
The Problem
Your team holds their breath every time they need to make a simple update. The CMS was configured for whoever built it — not for the people who have to live in it every day.
What We Do
We configure your CMS around your team — not the other way around. WordPress, Drupal, HubSpot, whatever fits. Custom themes, structured content with Advanced Custom Fields, flexible Gutenberg blocks, multilingual architecture — built so your staff updates the site without holding their breath.
Need to migrate off a legacy platform like Sitecore or an older Drupal install? We've done it before and we know where the bodies are buried.
App & Dashboard Builds
Your data is everywhere. Your reports are two weeks stale.
The Problem
Data in five different places, formatted five different ways, owned by five different tools that don't talk. Your team copies numbers manually. Leadership makes decisions on bad information.
What We Do
We build custom applications and dashboards that pull everything into one view — role-based portals, multi-faceted search systems, job feed integrations, real-time filtering — built around how your team actually works, not how a SaaS vendor thinks you should.
One view. Your data. Ready when you need it.
Hosting & Security
Your site went down Saturday night. You found out Monday.
The Problem
By the time you find out something's wrong, you've already lost leads, broken trust, and inherited a fire drill. Most hosting waits for you to notice. That's too late.
What We Do
We catch problems before they cost you — multi-environment setups, Cloudflare CDN and DDoS protection, SSL management, malware scanning, and CI/CD pipelines that mean updates are tested before they ever touch your live site.
For healthcare clients, we support HIPAA-compliant form infrastructure. If your site goes down Saturday night, you'll find out Monday morning that we already fixed it.
Martech Stack Integration
Everyone's selling you another tool. Nobody's selling you the connective tissue.
The Problem
Your CRM doesn't know what your website is doing. Your analytics aren't connected to revenue. More tools means more contracts — but nobody sells you the work of making them all talk.
What We Do
That's what we do. We learned martech integration managing nine agencies simultaneously for a global brand. Every tool had to connect or the whole program collapsed.
GA4, Tag Manager, CRM and email platform integration, data visualization, API and job feed syncs — we wire it all together so everything talks and your reporting finally connects to revenue.
Problems we kept seeing. Solutions we built to fix them.
Proactive website care
Watchdog
24/7 monitoring, staged updates, quarterly performance reporting, and priority human support. For organizations that can't afford downtime or surprises.
Library Websites
LibWeb
A website platform built specifically for public and university libraries. Staff-friendly. Patron-focused. Accessibility-compliant from day one.
Rapid Development
MVP Sprint
You have an idea that needs to be proven. Get a working product that validates the concept with real users or investors. The MVP Sprint takes you from discovery to deployment-ready in 30 days. Fixed timeline. Fixed price. No scope creep.
Content Systems
Content AI
A brand-trained content system with guardrails. AI produces content that sounds like you and converts, instead of generic output nobody trusts to publish.
The easiest decision you'll make this quarter.
One team. Full accountability. Building since 1998. Whatever's broken, we've fixed it before.