Marketing doesn't fail because of bad ideas. It fails because nothing's connected.
Your email doesn't know what your ads are doing. Your content isn't built around your sales process. You're sitting on data that could tell you exactly where to stop wasting money. But nobody's reading it.
Firedog builds marketing programs that connect to your technology, your strategy, and each other so the work you're doing moves the needle.
Three locations. 30+ employees. Nearly half their client base wiped out by COVID. By 2024 they'd clawed back to stable — but stable wasn't growing. Word of mouth wasn't enough anymore.
Firedog built the system: hyperlocal SEO, Google Local Services Ads, EDDM direct mail, email and SMS nurture, and CRM pipeline management so nothing fell through the cracks.
+40% revenue in year one. 121 qualified leads at $33.85 each. 473 keywords ranking.
"Your strategy, execution, and consistency played a major role in that growth." — Company Owner
A $30M manufacturer with an earned reputation and zero digital presence. Growth ran entirely on referrals. Over 70 past customers hadn't ordered in a year. Market share was available. None of it was reachable without a system.
Firedog built one: technical SEO, LinkedIn content for engineering buyers, programmatic display, email re-engagement, and full CRM implementation with SOPs and team training.
$1.4M attributed revenue in 6 months. $3M+ pipeline entering year two. 14 new customers won.
The engagement led to a significant increase in membership by 75% in five months and revenue by 100% within a year. Their quickness and efficiency were impressive.
John B.
SquashWest
Their attention to detail and dedication to ensuring everything was just right was truly impressive.
Shawn C.
Windhill + Co.
Content Creation & SEO
Publishing a lot. Converting nothing.
The Problem
You're writing for an algorithm that keeps changing the rules, and the traffic you're getting isn't turning into anything. Your team spends hours on content that sounds fine, offends no one, and convinces no one.
What We Do
We build content around your customer first and the algorithm second — because content that doesn't serve your buyer doesn't serve your business. Brand voice locked in, conversion goals built in, SEO informed by intent not just keywords.
Paid Media & Digital Advertising
The dashboard looks busy. The revenue doesn't show it.
The Problem
You're spending on ads. CPMs are up. Returns aren't keeping pace. And the agency running it isn't asking the hard questions about what it's actually driving.
What We Do
We run paid programs that are accountable to revenue, not reach. Every campaign tied back to what you're trying to grow — not vanity metrics that look good in a report but disappear under scrutiny.
CRM & Marketing Automation
Your CRM is a graveyard. It was supposed to be a pipeline.
The Problem
Contacts nobody follows up with. Automations that fire at the wrong time. Data your sales team doesn't trust. The tool isn't the problem. The system is.
What We Do
We build CRM and automation programs around how your team actually sells — cleaning the data, wiring the workflows, and making sure the right message gets to the right person at the right time. Without someone manually triggering it.
Email Marketing
Your emails go out. People open them. Nothing happens.
The Problem
That gap between activity and outcome is almost always the same problem: the program was built around your sending schedule, not your customer's buying journey.
What We Do
We build email programs with a strategy behind them — segmented by where your customer actually is, connected to the rest of your marketing, and measured against outcomes that matter. Not open rates. Revenue.
Your team is using AI to create content. Without guardrails, without brand training, without anyone accountable for what goes out. Content AI fixes that with an automated system trained on your voice, your rules, and your objectives. Content that sounds like you. Every time.
Done evaluating? Good.
Book a call. Tell us what's happening. We'll tell you what we'd do about it — straight, no pitch. You'll leave with clarity either way.
Social Media
You're posting. Nobody's sure why.
The Problem
Inconsistent. Created under pressure because it was. No through-line, no strategy, no clear reason any of it is happening beyond "we should be doing social."
What We Do
We build social programs with a point of view — content that sounds like your brand, shows up consistently, and is connected to what you're actually trying to sell. Not just presence for the sake of it.